How might we position biking as a viable means of transportation on a college campus?
A campaign for a bike share program that collects current resources for biking in a central location
Research, Branding, Community Design, Print Design, Campaign Implementation
As a part of my senior capstone project, I wanted to investigate the condition of biking on the Syracuse University campus, and further make it easier for students to get into biking.
During my research, I learned that the SU Student Assocation would be launching a university bike share program within the year. This began a collaboration with the Student Association towards creating a cohesive, visible identity for biking on campus.
I created a brand system for the Syracuse University Student Assocation Bike Share Program. The identity for the bike share program is meant to be bold and flexible, while the logo itself displays motion and friendliness.
A bright color palette and a simple, unifying mark make the brand system easy to recognize, even whizzing by at fast speeds.
In addition to creating an identity for biking on campus, I created a pocket student guide that introduces the basics of bike safety and etiquette.
The Syracuse University bike campaign also encourages exploration of the city, and positions biking as a way to get the most out of the surrounding Syracuse area. The bike share system and campaign are set to launch in the fall.